fbpx
Fill order a call back





+7 (495) 877 51 38 Ru
Services

BRAND BOOK

is your guide to the correct use of the brand.

Find out the cost
Tasks
The contents of the brand book

depends on the specific task and the specifics of the industry of the company for which this book of corporate rules is being developed. The purpose of the brand book is to protect the elements of corporate identity and simplify work with advertising and printing agencies, designers and developers.


BRANDRECOGNITION
The correct image that appears in the mind of a consumer when he/she sees or hears the name of a trademark

EXTERNALRECOGNIZABILITY

CORPORATESTYLE CODE

REGIONALINTEGRITY
The brand book should be clear, convenient and informative
Structure
Brand book components

Depending on the size and direction of the enterprise, the content of the brand book is formed.

  • Companylogo

    Описание логоблока и его возможного применения
  • Brandedfont

    Приминение фирменных шрифов
  • Brandedcolors

    Определение цветов палитры
  • Businessrecords

    Брендирование документации
  • Presentationmaterials

    Разработка печатной и рекламной продукции
  • Outdooradvertising

    Создание макетов для рекламных материалов
  • Navigation

    Описание навигационных элементов
  • Uniform

    Брендирование формы и фирменной одежды
FILL IN THE APPLICATION

for brand book designing or contact us by phone:

+7 (495) 877-51-38

Бюджет:

200-400 тыс. 400-600 тыс. 600-800 тыс. 800-1 млн.

Options:

Logo book Guide book Brand book

Direction:

Service Shop Manufacturing Online service Startup State company

Feedback data

The work on building a brand has been completed - now it is important to fix its structural elements and the rules for their use on paper. To do this, create a brand book - one of the most important internal documents of the company. It should be spelled out what makes the brand unique: visual components, style-forming elements, philosophy, values, positioning.

Brandbook determines how the ideological and visual components will be used. Both its employees and attracted designers, advertising agencies should follow its rules. By creating a brand book, the company gets a complete brand image, optimizing advertising, and increasing awareness of the target audience.

 

Cost and development time

These factors depend on the volume of the book, the number of carriers included in it. On average, the lead time is 2 weeks.

The final cost is announced after the client has filled out the brief and the technical task has been approved. The funds invested in the creation of the brand book will pay off at the first collaboration with contractors.

What are the benefits of the brand book company:

  • supports the uniqueness and unity of the brand style
  • boosts corporate culture
  • helps to determine the company's position in the market and among the target audience
  • works for the reputation of the company, presenting it as a serious player
  • reduces the cost of advertising and brand promotion

Constituent blocks of the document

 
  • ideological markers of the company - history, mission, values, target audience, development strategy;
  • graphic elements of the brand - logo, trademark, slogan, colors and fonts, other graphic objects. Frequently, the rules for formalizing documents, templates for official letters, requirements for maintaining social networks, corporate identity of employees, etc. are written in this block;
  • legal unit - regulates compliance with the copyright of the components of the two preceding paragraphs.

Stages of development of the document

 

First of all, the agency’s employees receive technical tasks. During the brief, the structure of the document is worked out, which is later approved by the customer. Further, the agency develops the main blocks and discusses the result of working with the customer. Only after the client fully approves the finished brand book, the book is sent to print.

We develop clear informative brandbooks at an affordable price. To order, simply fill out the feedback form on the website or call the contact phone number. Each client receives a free consultation from the specialists of our agency.

Fill order a call back