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позиционирование, нейминг, логотип, фирменный стиль, дизайн полиграфии, брендбук

Conducting the re-branding of a microcredit company, we were faced with the task of developing a clear design for the target audience, but at the same time an original design solution for the increasingly popular service, microcredit. The essence of the service is to issue small cash loans to the population on one document in 15 minutes.

We focused on the emotional component, laying the appropriate communication in the positioning: “There are times when the financial issue is particularly acute. Why involve your relatives in it, borrow from friends or save money for a rainy day? All this is in the past, because you can also turn to a company in your own way for help, which is always ready to help.”

The logo symbolizes the bubble, similar to the one used in comics to show that the hero dreams of something.


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